The CCMA Annual Conference will take place on Thursday 24th May in Killashee House Hotel, Naas, Co. Kildare.
This year we will discuss CX Transformation in the Digital Era and Achieving Employee Engagement. and we’re delighted to announce Daryn Mason, CX Thought Leader and Blogger, as our keynote speaker. Here is a sneak peek of Daryn’s content.
Digital Transformation and the Laws of PhysiCX
You can’t change the Laws of Physics and Customer Experience (CX) laws are no different. In his exploration of this analogy, Daryn Mason looks at how the Laws of PhysiCX and Digital Transformation are inextricably linked. He’ll expose how the unrelenting pace of innovation is both helping and hindering our efforts to improve the customer experience.
As we understand more about CX and Digital Transformation, Daryn reveals the new laws that are emerging, from the collapsing universe of Marketing, Sales and Service, to the future trajectory of CX (and why it’s not what you might think!)
Knowing the laws is one thing, but how can you exploit them? New technologies are emerging all the time, but are they the answer to better customer experience? Daryn shares his top three strategies for CX transformation.
Finally, Daryn discusses the most important “C” word of all – and it’s not “customer”.
We welcome an impressive group of senior industry executives to our discussion as well. Visit our event page for the full list.
MC for the day will be Eoghan McDermott of The Communications Clinic. The cost per delegate for CCMA members is €199. Cost per delegate for non-members is €249. If you would like to book a place at this event, please click on the button below.
Sue Marshall, CEO of ABodoo, will take to the podium with John Riordan, Director of Support, Shopify, to discuss the many ways in which remote working is transforming the Contact Centre industry, offering increased productivity, access to new talent pools, lower attrition levels and greater flexibility for scaling.
Sue has over 20 years contact centre leadership experience across Software, Outsourcing and Online Recruitment. Sue’s earliest success was building an outsourced contact centre start-up to revenues of £28 million in just 5 years.
On Thursday, April 12th, Sue will discuss the 4 Core Winning Principles for Building a Remote Workforce including finding the right people, the best tech tools, trust, empowerment and remote interaction.
The CCMA Ireland Ltd. AGM took place on Wednesday, 30th November, 2017, where the Board decided to co-opt a new member to join the existing Board. We are delighted to announce that Joe Cahalane, Managing Director, Arise, has joined the CCMA Board.
At a subsequent board meeting, Derek Temple was appointed Chairperson and Derek Stalley, Vice Chairperson. Derek Temple will also continue to act as Head of Finance for the Association.
In taking on the role of Chairperson, Derek Temple on behalf of the board, thanked Helena Cooney and Margaret Ward for the significant contribution both had made over the past number of years in the role of Chairperson and Vice Chairperson, to the growth and development of the Association.
I am sure you will join me in wishing the new Board and officers success in their role as we work together to continue to grow our industry Association and to meet the needs of our members.
Managing Director CCMA Ireland.
Joseph Walsh, Commercial and Marketing, BT Communications Ireland Ltd., sponsors of the CCMA, has provided this insightful digital customer research report.
At BT we’ve been running an extensive global research programme since 2010, to help understand the impact digital technologies are having on consumers and how they communicate with customer-facing organisations. We want to understand what devices and channels consumers are using, what their expectations are for these communications and if they feel these expectations are being met.
Since the start of our programme, one element of consumer behaviour that has remained constant, but has become increasingly difficult to provide, is simplicity. Simplicity is top of the consumer priority list. They’ll be loyal to organisations that are easy to deal with and they will buy more from organisations who make it easy to buy from.
‘Chat, tap, talk: Eight key trends to transform your digital customer experience’, is the latest output of our research programme. It’s based on a survey of 5,000 consumers across 10 countries. In the survey we’ve probed consumers preferences for messaging based services like web chat, asked their views on the emergence of bots and the role they have to play in customer service, and we’ve dived into the increasing use of video along the customer purchasing journey.
This papers provides senior executives and their customer relationship management colleagues with some fresh insight into what customers want and it shares our thoughts on how this might translate into practice. Simplifying the process for the customer comes down to understanding their journey and the different behaviours they might exhibit along the way. This needs to be done prior to mapping their requirements against the most appropriate channel or technology.
Commercial & Marketing
BT Communications Ireland Ltd.
CCMA Ireland donated over 4,000 euros to Childline on behalf of our members
While Santa will be busy over the next few weeks we hope everyone gets a chance to enjoy a Happy Christmas and, on behalf of the board of the CCMA, we wish you continued success in the New Year.
We are delighted to advise our members that on behalf of the association we recently presented Childline with a donation of €4,135 bringing our total donations to Childline over the last seven years to €38,078.18. These funds were raised at the Irish Customer Contact and Shared Services Awards 2011-2017 hosted by CCMA. We thank all attendees for their generous contributions to our raffle for this very worthy cause.
We are busy working on our schedule of events for 2018 and plan to have a packed agenda with monthly network forums sharing industry best practice and our annual conference in May. Details of all upcoming events including our industry jobs fair will be available on our website soon, so be sure to check in often.
If there are any particular subject areas that you would like addressed as part of a CCMA Network Forum in 2018 or if your company would like to participate in our industry jobs fair please contact me at firstname.lastname@example.org.
Thank you for your continued support for our industry association.
We wish you and yours health and happiness in 2018.
Our CCMA Silver sponsor, Webio, is hosting a webinar Friday, December 8th.
Webinar : Learn How to Use Chatbots and AI in Your Contact Centre
The significant shift towards conversational messaging cannot be ignored anymore. With 67% of customers using chatbots (unknowingly in all cases) for customer support in the last year (Gartner) and 80% of business planning to implement chatbots by 2020 (Business Insider). The time to act is now.
So how can your business start this transition into the world of chatbots and customer conversational messaging? It is not as challenging as you may think.
Join this 45-minute webinar, where we will look at:
- Why chatbots have become so popular in businesses of all sizes.
- What’s the reality on the ground today with AI and Chatbot usage.
- “Practical AI” uses and how it can augment your existing channels today.
- Blended ‘AI’: Letting Chatbots and Live Agents work-side-by-side.
- Where’s the right place to start from a cost, resource and business benefit.
Date: Friday December 8th
Time: 10:15am GMT
Enda Kenneally, VP of Sales and Business Development with CCMA Silver Sponsor West Unified Communications (UC), provides practical advice on Cloud Migration.
Legacy contact centre systems have many limitations that hinder a firm’s ability to deliver the best customer experience across all channels. These systems often have high ownership costs and, more importantly, are inflexible. It is this lack of flexibility that is most damaging to the customer experience. As such, according to a recent West UC Report, 39% of companies have already migrated their contact centre operations to the cloud, and a further 53% are planning to move to a cloud contact centre platform within three years.
The cloud offers many advantages over legacy systems, including faster deployments, higher profitability, future-proofing of the contact centre and better security. These enable the contact centre to deliver a significantly better and smoother overall customer experience.
So, if you are planning to make the most of cloud technology and migrate your contact centre too, here are three top tips to help you:
- Know Your Customer
Before you decide how to transition to the cloud and with which provider, make sure you know your customers’ preferences. For example, web self-service is a feature most consumers expect for simple enquiries and straightforward transactions. Similarly, SMS messages can be very useful for outbound campaigns, and can save your contact centre agents a significant amount of time so they can focus on dealing with more complex enquiries. Would your customers be happy to receive SMS updates from you? It is essential to keep a pulse of your customers’ choices at any given time and be aware that these may change depending on the nature of the enquiry, or over time as new technologies develop. Make sure you have done your research and select a cloud-migration partner that can deliver the flexibility you need to meet your customers’ evolving expectations.
- Plan to Future-Proof
It is only a matter of time before digital contacts overtake voice in the contact centre. In fact, West’s report indicates that 88% of contact centre professionals expect this change to happen in the next five years. Digital communication methods will continue to evolve, and as such so will customer behaviour. To keep up with customer expectations, it is essential that you take the time to future-proof your contact centre. Will the technology architecture of the vendors you’re considering integrate easily with your current and future systems? Will you have to pay for new features and functionalities, or are these included within your contract? Plan ahead and arm yourself with a tick-box of all the essential future-proof requirements. You should be buying into a platform that is designed for multi-channel contact from the outset and integrates easily with existing systems and infrastructure, including your CRM.
- Get Tech Savvy
Not all cloud systems are equal. While moving to the cloud does not require the same level of capital investment as buying on-premise equipment, it is true that migration is a significant organisational change, so it is vital that you evaluate your choice of cloud platform and vendor carefully. It is vital to do thorough research before making the switch – find out what your business requirements are and investigate whether the providers you are evaluating are able to meet all those needs. Consider the market reputation of your chosen provider too. It is important to ensure that the company providing you with essential technology has a good track record.
written by: Enda Kenneally
VP of Sales and Business Development
Amazing night of fun and success!
Congratulations to all the award winners in this year’s prestigious Irish Customer Contact and Shared Services Awards. CCMA’s Awards ceremony was held last Saturday night, 11th November, in the Clayton Hotel, Burlington Road, Dublin. This industry event was kindly sponsored by Oracle. The night proved to be a really great success and our sincere thanks goes to Oliver Callan for being our host for the evening. The event was attended by almost 800 industry professionals. Once again we had a live video stream of the Awards ceremony and we were delighted that so many people logged on to watch the event live.
We also had a live stream of Tweets to our hashtag #ccmalive and the response was fantastic. If you are not connected to us already, please follow us on Twitter using the button below Follow @ccma_ireland
With music provided by the fabulous band The Prickly Pears dancing went on till late! Photos will be posted shortly on our Facebook Page.
If you would like to learn about the winners and those highly commended on the night please download the Book of the Night.
The big night will soon be here!
CCMA’s biggest industry event takes place this Saturday night (November 11th) with the hosting of the Irish Customer Contact and Shared Services Awards at the Clayton Hotel, Burlington Road, Dublin 4.
The event will be attended by over 750 leading industry practitioners from across Ireland for what promises to be a very enjoyable evening.
We are delighted to announce that Oracle are gold sponsors of the 2017 awards and we thank them for their support.
Once again this year we will have a live video stream of the Awards ceremony which will be relayed on the night. You will be able to access this on www.ccma.ie/live. Our Twitter hastag will be #ccmalive so if you cannot join us on the night please do tweet your messages to friends and colleagues nominated for an award as a live stream of Tweets will be on show during the ceremony.
#ccmalive is now up and running so feel free to send us your messages before Saturday!
UPDATE: Raffle for Childline
CCMA will once again be asking guests at the ceremony to participate in a raffle to raise funds for Childline.
Over the last 6 years attendees have donated over €30,000 for Childline.
The charity needs all the support it can get to help to keep their 24 hour service operational. This Christmas Day more than a thousand children in distress will call Childline and support is critical to help keep this service running.
Many companies attending on the night have generously provided great prizes. What more reason do you need?
Awards ceremony streamed live…
We are delighted to announce that we will be streaming the awards ceremony live from the Clayton Hotel, Burlington Road, Dublin on Saturday 11th November 2017 @7:00pm