Can Care Agents Sell?

Annette Hickey, Head of Customer Operations for Vodafone and Board member of the CCMA explores the area of sales within customer care contact centres and shares her experience of training care agents to sell.

To do this successfully you must take the myth out of selling.  Selling is just another form of customer care, if it is the Right Product to the Right Customer at the Right time.

Vodafone worked with a training company (Harvest) who built a bespoke training programme for Vodafone, “Leading the Way”, which subsequently won best training award at the 2010 Irish Contact Centre  & Shared Servces Awards.  I did find when we introduced sales to front line care a couple of years ago that it wasn’t for everybody, so you have to be prepared for that, but the vast majority, with the right training, made the transition quite easily.

The training needs to:

  • Build confidence
  • Provide a step by step approach to the call flow and
  • Make it easy, less daunting for agents.  

Setting the targets is important, like all targets they need to be stretching but achievable, obvious but true.  If I learnt anything through this process it was to take baby steps and build on it. Start with grand number 200 sales in the call centre today, and distil that down to individual levels.  Make it practical, 2 sales in the morning per person and two in the afternoon.  Try on every call. Then pull out some sales calls from the call recording and share them among the teams, so they can pick up tips from their peers. 

Measurement and the ability to track sales to individuals to recognise success and to focus further training effort on those who are struggling is vital.  I didn’t reward to any great extent, small monitory commission, but only because this was legacy.  My preference would have been to have a quarterly bonus on the achievement of all targets, reward the group effort. The not so surprising but worth mentioning fact is that the customer feedback scores increased, because the products were tailored to solving their particular issue.

What has your experience been?  Please leave a comment below.

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CCMA Annual Conference 2012 – only two weeks to go!

Dr Nicola Millard BT Futurologist Keynote SpeakerCCMA Conference 2012

The CCMA annual conference will take place on Wednesday 16th May in Carton House, Maynooth. Already over 100 senior industry professionals are registered to attend to hear the latest thinking in the contact centre & shared services industry sector.

To give you a flavour of the event here is a clip from Nicola’s presentation earlier this year on the theme Crowds, Clouds and Autonomous Customers.  At this conference Nicola will share new research specifically looking at how companies can interact with their customers through social media.

Other speakers on the day include Gerard O’Neill Chairman Amarach, Frank Ryan CEO Enterprise Ireland, Lyn Etherington Cape Consulting, Heather Reynolds Eishtec and Rob Thomas, WSI.

Topics to be addressed include:

  • Ireland’s contact centre & shared services industry ready to deliver
  • Creating a platform for success
  • Embracing social media to deal with the changing consumer

A full agenda for the conference is available to download.

If you have not already registered to attend please register on our website.

 

 

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Deadly Combinations for creating high performance teams

Competitive advantage through People

Guest post by Dermot Maguire VHIcompetitive advantage through people

Did you know that research from the US reveals that high performance teams share common characteristics?  It’s not that they do one thing well , they do a number of key things well which are mutually reinforcing.

According to the research by Pfeffer, J. 1995 there are eleven people management practices that are important to enable a high performance team. The first is recruitment, selection and induction, followed by training and development, teamworking, employee involvement in key business projects, good communication and  career opportunities.

The working environment must be right also and job security must be in  place. High levels of employee engagement are required also with robust performance systems in place. The final two people management practices of importance are work life balance and Job challenge and autonomy.

Some of the key American corporations now follow this research in designing the people management practices in their organisations. Similarly, the Irish and British have started to do the same. So for example, if you start to improve your recruitment, selection and induction process your new employee will value their organisation more and understand the Company’s values and culture.

The main idea is that if for example, you value quality more than any other competency in your employment, then you should design all of  your people management processes around this area. Hire and select for quality, induction features quality, training and development and performance management systems reinforce quality and communications, recognition and rewards are also aligned. Now you’re getting places, you have the beginnings of deadly combinations with superior people management practices that creates high performance teams.

Pfeffer, J.1995. ‘Producing sustainable competitive advantage through the effective management of people.’ Academy of Management Executive, 1995. Vol. 9. No.1

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CCMA Annual Conference Wednesday 16th May Carton House

Focusing on the Future – Driving Innovation and Creating Opportunities in the Irish Contact Centre and Shared Services IndustrySharon Ni Bheolain MC CCMA Annual Conference 2012

The CCMA annual conference is the industry event of the year for contact centre and shared services professionals. It provides an opportunity to meet and network with industry peers and fellow professionals and learn about new industry trends.

This year’s annual conference will take place on Wednesday 16th May from 9.00 a.m.  to 5.00 p.m. in Carton House Maynooth. Our MC for the day will be Sharon Ni Bheolain. Key note speaker at this year’s conference is Dr Nicola Millard Futurologist with BT.

Speakers and topics to be addressed include:

  • “Serving the Social Customer: How to Look Good on The Social Dance Floor” – Dr Nicola Millard, Futurologist BT.
  • “Building on Success: Prospects for Ireland’s Contact Centre & Shared Services Industry” – Gerard O’Neill, Chairman Amarach Research.
  • “How Measuring the Customer Experience Can Drive Success” – Lyn Etherington Founder and Managing Director Cape Consulting.
  • “Ireland the Comeback Economy” - Frank Ryan CEO Enterprise Ireland.
  • “The Champion Challenger Model – Competing in Global Markets from Ireland” – Heather Reynolds Operations Director Eishtec.
  • “Strategic Communication: The New Language of Driving Performance & Innovation” – Eoin Fitzpatrick Author “Not Enough Hours”.
  • “Trends and Best Practice in Multi-Channel Customer Service”- Ian Jones Head of Strategic Solutions eGain Communications.

The day delegate rate for CCMA members is €199. If two or more colleagues are attending the day delegate rate will be €159 per delegate. If you would like to register to attend please do so now.

For further information please do not hesitate to contact me at dorothy@ccma.ie.

We hope to see you at our annual conference which offers plenty of opportunity to network and learn about developments in our industry sector.

 

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Jobs Fair Highlights Vibrancy of Contact Centre Industry in Ireland

Over 600 jobs on offer at industry fair

As you may have seen in last week’s press the spotlight was firmly on the Irish Contact Centre and Outsourcing Industry when 26 companies took part in a jobs fair in Dublin with more than 600 vacancies on offer.

The jobs fair highlighted the strength of our industry sector with job opportunties on offer with a range of companies including Accenture, Airtricity, Big Fish, Cook Medical, Dell, ebay, FBD, Open24, PayPal, Sage Ireland, Three, UPC and Zynga. In addition several BPO companies participated in the fair including Arise, Concentrix, Performance Marketing, VoxPro and Zevas.

Over 500 candidates attended the fair. Exhibitors were impressed with the calibre of candidates and the interest in our sector.

The CCMA jobs fair highlighted the career opportunities within our sector. One of our goals was to encourage those who have never worked in our sector to come and learn more, this message was well received with many attendees coming who have previously worked in the retail and hospitality sector.

A big thank you on behalf of the CCMA to all our member companies who participated in the event and to the candidates who took the time to come along and meet with us.

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10 days to go to Industry Jobs Fair 27th March Burlington Hotel

300 Customer Service Vacancies CCMA Jobs Fair 27th March 2012

We have just 10 days to go to the Contact Centre & Outsourcing Industry Jobs fair hosted by the CCMA.

Already we have over 300 vacancies on offer throughout Ireland with many leading customer service organisations including Accenture, Dell, PayPal and Zynga to name but a few.

In addition several Irish Outsourcing organisations are actively recruiting including Eishtec, Performance Marketing, SouthWestern, VoxPro and Zevas.

If you have never considered working in this industry sector,  it may be time to “Think Outside the Box” and join us to learn more about the Irish Contact Centre & Outsourcing Industry sector on 27th March.

If you are recruiting and would like to participate in the fair please contact us now.

Or if you are seeking employment or a career move please join us on Tuesday 27th March at the Burlington Hotel. There will be over 20 companies particpating with more than 300 vacancies. In addition we will be hosting a series of free one hour seminars throughout the day providing hints and tips on how to secure employment within our sector. Attendance is free. Details of all positions on offer can be found on our website where you can register to attend and upload your CV.

Please share this post with colleagues and friends that may be interested in attending our jobs fair.

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Contact Centre & Outsourcing Industry Jobs Fair 2012

Job Opportunities with leading Customer Service Organisations

CCMA Ireland  is the industry association for contact centre and shared services organisations. A primary goal of the CCMA is to be at the forefront in promoting our industry sector and highlighting the importance of this sector to the Irish economy.

In September of last year research commissioned by the CCMA and funded by Enterprise Ireland and IDA showed that approximately 30,000 are employed in the Contact Centre and Shared Services industry sector. Many member companies are currently recruiting and have plans to expand in the coming years.CCMA Ireland Skillnet Logo Funding for Certified Training

Through funding received under our CCMA Ireland Skillnet programme we have been leading the way in developing training programmes for those unemployed from other sectors to learn the skills required to work in the contact centre environment. To date over 450 people have been trained and we estimate that over 50% have already gained employment within our sector.

Reflecting the above CCMA Ireland will be hosting a jobs fair on Tuesday 27th March from 10 a.m. to 8 p.m. in the Burlington Hotel for the Contact Centre and Shared Services Sector. Companies participating in the jobs fair include Three Ireland, Accenture, PayPal, Zynga and VoxPro to name but a few. Roles available include customer service and technical support, multi-lingual services, team leader positions and web developers. But there are many other vacancies.

Participation in this jobs fair will be free of charge to CCMA corporate member companies.

Attendance at the fair is also free of charge and we will be holding a number of seminars to help job seekers including CV preparation and interview skills and information on training programmes available.

If you are currently seeking employment or a career change please register if you will be attending the jobs fair.

If you would like any further information please contact dorothy@ccma.ie .

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Measuring Customer Effort – the only true measure of Customer Loyalty?

Quality Measurement of Customer Effort – A Bord Gais Networks Perspective

CCMA Network Forum Wednesday 14th March Bord Gáis Networks, Finglas.Measuring Customer Effort a true reflection of customer loyalty

In recent times Net Promoter Score (NPS) has been considered to be the best measure of customer satisfaction and loyalty. However many companies now are looking at the concept of Customer Effort as providing a more complete picture of the satisfaction and loyalty of individual customers.

At this event Bord Gáis Networks will share their experience in designing and implementing a quality customer service measurement programme. They will also outline how they have begun to measure customer effort with a view to getting a 360 degree view of customer satisfaction. The agenda for the event is as follows:

8.30 a.m. - 9.00 a.m.  Registration and Networking
 9.00 a.m. – 9.15 a.m. Welcome and Introduction – Dorothy O’Byrne, Managing Director CCMA.
 9.15 a.m. – 9.45 a.m. Perspectives on value of customer satisfaction measurement – Paul ODonoghue, Bord Gáis Networks.
10.00 a.m. - 10.30 a.m. Implementing and developing a
customer survey programme – Mark Cullen, W5 (working with Bord Gáis
Networks).
10.35 a.m. - 11.00 a.m. Using customer satisfaction results to drive improvements in the contact centre – Rose Dunlea, Fexco.
11.00 a.m. - 11.15 a.m. Close – a tour of the National Service Centre (NSC) is available for those who wish to participate

If you would like to register to attend this event please do so now in the events area of our website.

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Addressing the Skills Gap in your organisation

How many times have you looked at the skill set in your team and thought – “This is not what I need to solve the current problems being faced in my business?”

Many Managers have trouble finding people for skilled positions within their business and simply cannot find the budget to fill those gaps externally, due to ever tightening purse strings.

What many managers don’t realise is that at the same time, employees are just as stressed about the growing skills gap, and research shows that most of them are unclear about which skills they need to build on in order advance their careers.

This mismatch between the skills that managers and their companies need, and the capabilities of the internal candidates, can result in lower customer satisfaction, missed service levels and obviously significant loss of revenue. The irony of this situation is that most companies have the solution right in front of them, but have failed to see the detrimental effect that successive budget cuts have had on the longer term success of their businesses. If only they had had the foresight to reverse the long-term trend of paring back on the delivery of training.

A recent Accenture survey tells the story better than I ever could: 55% of the workers surveyed (1,100 people where surveyed) stated that they are under pressure to develop additional skills to succeed in their current and future jobs. However, only 21% say that they have acquired new skills through formal training which the company had provided during the past five years.

All of our companies need to get creative in the battle to address the skills gap challenge. There are plenty of ways to find or develop the right people without spending enormous amounts of time and money.

Here are some ways for companies to close the skills gap and improve their competitive position.

1. Understand and review the existing workforce for hidden talent

Most large companies are surprised to learn that many of the skills they need already exist within their own organisation. Employers should gain a detailed understanding of employee capabilities and design processes to support internal moves of employees to roles which better match their skillset.  Designing more flexible career paths allows companies to easily deploy people to different roles where their skills are in demand.

Companies should document every employee’s specific skills, including languages, education, and previous job experience.  This can be a crucial advantage for matching needs with people internally — such as someone who speaks French can help the company penetrate new markets or simply deal with a customer query and increase first call resolution

2. Look for people who can learn quickly

In most cases, the highly specific skill can be taught to strong generalists. For example, if companies try to find someone with experience in implementing a particular accounting software package, that mind-set might cause them to overlook candidates who could readily perform the task, based on their knowledge of accounting or of other packaged software programs.

Specific skill backgrounds have also been proven to be one of the least important predictors of job performance. A Far more accurate guide is competencies (a person’s general communication ability, as compared to expertise in PowerPoint presentations) and, secondly, cultural fit with the organization. Indeed, one competency shown to have a high correlation with performance is learning aptitude — the ability and willingness to learn quickly.

3. Use analytical techniques to find and cultivate talent

Innovations make it easier to find high-performing people quickly and more cheaply than traditional practices. Competency, skills, or cultural fit assessments on the front end of the screening process can supplement an initial screening based on the candidates CV.

Some companies, including Google, are broadening their search by screening candidates based on the quality of their work or their personal biography — not only where they went to school or what work experiences they’ve had. Google might, for instance, ask biographical questions shown to be statistically correlated with top performance at the company: Have you ever set a world record in anything? Have you ever started a club? What Internet mailing lists or daily blogs do you subscribe to?

4. Use on line training

Development and learning don’t have to consist of costly processes with long lead times. Recent moves by many companies to have e – learning at the heart of their development programs, have made it easier for employees to continuously acquire skills in the context of their everyday jobs.

This blog post was contributed by Rob Crowe, CCMA Ireland.

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Learn from Xerox – International Shared Services Centre of the Year 2011

Visit to Xerox Managed Print Services Global Delivery Centre Thursday 1st March 2012

We are delighted to announce that our next CCMA Network Forum will be hosted by Xerox at their facility in Ballycoolin Business Park, Blanchardstown on Thursday 1st March.Xerox International Shared Services Centre of the Year 2011

The Xerox Managed Print Services Global Delivery Centre was awarded the accolade International Shared Services Centre of the Year at the 2011 Irish Contact Centre and Shared Services Awards. With 230 highly skilled professionals the centre supports a range of activities across 11 countries in 16 languages servicing European and Global markets. At this network forum Xerox will outline their Shared Services business model and provide a tour of their facility.

The agenda for the event is as follows:

  • 08.30 – 09.00 a.m. Registration – tea, coffee and networking
  • 09.00 – 10 .00 a.m. Xerox - Overview and insight into the Shared Services Delivery model
  • 10.00 – 10.30 a.m. Tour of Centre and Tools Demonstration
  • 10.30 – 11.00 a.m. Questions, Networking and Close.

This Xerox facility has been at the forefront in implementing several major service innovations including cloud based solutions and a virtual training centre. This promises to be an event at which you will hear best practice for the design and operation of a Shared Services Centre.

If you would like to register to attend this network forum please visit our events page.

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