CCMA Sponsor Event - Oracle Customer Journey Mapping Workshop - Dublin.

Are you currently leading or involved in Customer Experience transformation initiatives? Are you looking to innovate, and differentiate yourself from your competitors? Do you want to design valuable experiences for your customers leading to profitable return for your business? Bank of Ireland, Montrose Branch, Donnybrook, Dublin 4.
November 28th 2018


Bank of Ireland, Montrose Branch, Donnybrook, Dublin 4.


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For Business leaders, managers and cross functional teams involved in Customer Experience strategy & design.

Customer journey mapping and experience design are among the most powerful tools customer-centric organisations have for innovating and offering differentiated experiences and driving cross-functional alignment and action. Through engaging with peers and expert coaches, participants will gain first- hand knowledge of an emerging, human-centred approach to customer experience design: from the customer’s point of view.

This interactive workshop will include:-

  • Hands-on experience of mapping customer journeys.
  • Use of maps to diagnose customer experience issues and identify opportunities.
  • Designing experiences that meet your customer expectations and deliver business value.

The agenda is as follows:

12.30 p.m.                                Registration & Light lunch.
1.00 p.m.        Journey Mapping: what is a map, why it is a valuable, refreshing approach. 
1.45 p.m.  Hands-on Mapping Customer Journeys.
3.30 p.m.                          Analysing map results: identify key moments that matter (positive and negative) in the journey, to identify areas of opportunity and challenges. 
4.00 p.m.  Summary & Close. 

What participants will learn:

The most powerful tool for customer-centred strategy, and how to introduce journey mapping into your organisation for immediate action.


Reserve a Place at This Event

Unfortunately this event is now fully booked. Please contact Dorothy at 087-2256055 if you would like any further information.