CCMA Members Forum - Building a Successful Inside Sales Organisation

Date: 05/02/2025

Venue: IDA HQ, Three Park Place, Hatch Street Upper, Saint Kevin's, Dublin 2, D02 FX65.

At this CCMA Members Forum we will hear from industry experts on building a successful inside sales organisation. We will consider structures, technology, people and process.

Specific Topics for Discussion include:

  • Recruiting for Sales.
  • Skills Development & Sales Coaching.
  • Process, data management and best practice.
  • Technology, Tools, Automation & What AI Offers.
  • AI Enhanced Lead Generation & Qualification, Predictive Lead Scoring & Automated Prospecting.
  • Personalisation & Customer Engagement.
  • Key Metrics for Success including Target Setting.
  • Performance & Customer Insights, Measurement and Reporting.
  • Establishing a Revenue Operation and running at scale.
  • Renumeration, incentives and bonuses.
  • Culture & Employee Engagement.
  • Change Management & Adoption.
  • ROI.

Our Panellists:

Who Should Attend

  • Sales Leadership of both in-house and outsourced vendors.
  • Leadership teams of Revenue , Business and Sales Operations.
  • Sales Professionals.
  • Marketing Teams.
  • Customer Operations.
  • IT Team.

This event will commence at 9.00 a.m. with networking, our panel discussion will start at 9.30 a.m. and the event will conclude at 11.00 a.m. 


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